Healthy food
This case study showcases how our agency facilitated Brand B's digital transformation, leading to a 70% increase in social media engagement.
You're selling knowing you won't accidentally poison yourself with a fake.
You're not selling authentic products.
You're selling protection against the knockoff nightmare everyone fears.
You're not selling third-party testing.You're selling peace of mind in an Amazon world flooded with counterfeits.
I've watched countless brands miss this completely - and we did it ourselves early on.
The Ryze ad we made works because it weaponizes something everyone fears but can't articulate: fake products with real consequences.
Every Amazon shopper has this moment of doubt. "Is this legitimate?"
Most mushroom coffee brands talk about adaptogens and energy. We talk about not getting poisoned.
Guess which feels more urgent?
The psychological shift: "When Ryze sold out, a wave of copycats popped up selling knockoffs."
This isn't manufactured scarcity. This is scarcity as the reason danger exists.
We've applied this "Amazon anxiety" framework across 12 categories:
→ Supplements: "Avoid contaminated knockoffs"
→ Electronics: "Don't risk counterfeit batteries"
→ Beauty: "Fake products damage skin"
The brands winning right now understand this: People buy protection faster than improvement.
and start using VisCap.ai
